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The 3 Big Lies You've Been
Told About Making Enough Money to Live Your Dream ... or ...
"How I Lost and Re-Found the Dream" (Part I) by Mark
Joyner
Tell me if this sounds familiar to you:
Step 1: You decide
you're sick of your job.
You're tired of waking up every
morning to do something you don't enjoy.
You're tired of being
mistreated.
You're tired of being a
slave.
You're tired.
You realize it will take you years
to get the money you need to live your dreams.
When I decided to go into business
for myself my motivations were very much the same. Army pay, even as an
officer, wasn't so great ...
Step 2: You decide "enough
is enough". You look for other options.
Maybe you can go into business for
yourself? There has to be a better way, right?
You start doing research and you're
overwhelmed with the options. You decide, though, that it's better
to work for yourself than someone else, so you know that one way or
another you will quit your "day job".
| Big Lie #1:
"Be your own boss and your life will
be easier."
There is a truer saying that goes, "the
toughest boss you'll ever have is yourself."
Working for yourself has a tremendous
amount of uncertainty, and requires a tremendous amount of
effort.
It can be rewarding, but it's all up to
you at this point. Most self-employed people I know work
more hours - not less. The one nice thing you can't
deny, though, is that it does put you in control of your destiny
(but only if you avoid the following
pitfalls!). |
Step 3: You make the big
choice: start your own business or participate in a business opportunity
(franchise, network marketing, affiliate, etc ...)
Like most people, you probably went
the easy route first. You started promoting a business opportunity,
or maybe even several of them ...
You spent a heap of money on books
and tools. You worked late into the night. You neglected your
social life ("Hey, I'm pursuing my dream - my life can
wait.")
And in the end for what?
After a few months you do the math
... If you had put the same hours into overtime at your job you would have
made more money ...
And then someone tells you the "big
secret": "the only way to make money is to sell your own product!"
| Big Lie #2:
"The only way to make real money is
to sell your own product."
Well, you may gross more money ...
but you probably won't make more money.
The cost of running a business, even when
you are the only employee, can be quite high.
At our peak of 40 employees, Aesop.com
(and all of our subsidiaries) cost $250,000 per month to
operate!
Even when you're doing millions of
dollars per year in business, you may not end up with much at the
end of the day ... |
Step 4: You
go into business for
yourself.
You're now totally in
control.
The money goes straight to you and
you're happy. When you get those first few sales you're fired
up!
At the end of the first couple
months, though, you realize that your business is getting out of
control. There is too much to do and you're now sleeping even less
than before.
Someone tells you: "Why do all the
work yourself? Hire some employees and let them do the work!"
| Big Lie #3:
"Just hire some employees and you can
kick back while they do the work."
I can assure you that anyone who gives
that advice doesn't have any employees of their own. It's a
great theory, but in reality it doesn't end up that way.
Looking back on it, there is not one day
that I've had to work less because of the people in my
employ.
No offense to them ... I've had some
great employees - some of them were superb. But ultimately
(and ironically) my life was never easier as a result.
In fact, I don't think I've worked less
than 12 hours a day (usually more like 16 hours) in the last several
years ... And that's almost every single day - including
weekends.
Now, I did have my staff develop some
pretty amazing systems to automate our business and that helped
tremendously. My problem was that we kept growing and
building. If anything, we should have used the automation to
its fullest and kept things
simple. |
Step 5: Where the heck are
you now?
Now you're working more hours, your
life is more complex than ever before, you experience stress every moment
you're awake and when you sleep you don't really rest - you toss and turn
every night worrying about business "issues" (but we're so brainwashed
into believing running a business is our key to happiness that we call
them "issues" instead of "problems").
Does that sound like
you?
Of course it does. This is the
story I hear from almost every business owner I know. There are a
few exceptions who have used a skillful combination of automation and
outsourcing, but the vast majority have relived the above story to one
degree or another.
I personally lost track of my own
dream along the way ... I started down my entrepreneurial path to
get personal freedom, but I ended up losing freedom rather than gaining
it.
"Freedom to do what," you ask?
Well, I don't even have to tell you
what my dream is ... You know what I mean because you have your own
dream. It's what got you walking down this path to begin
with.
Maybe you wanted to buy a boat and
live on the water ...
Maybe you wanted to go back to
school ...
Maybe you wanted to be an artist
...
Maybe you just wanted to have more
time to spend with your children ...
But it all went back to money,
didn't it? You didn't have enough money or time to pursue this
dream, so you got into business - thinking that it would take your
troubles away.
Instead you woke up one day and
realized that you weren't living your dream at all. In fact, your
life had become much much harder.
Is There an Answer?
In Part II I'll tell you
about how I'm addressing this problem in my own life.
I'll show you my theory and what I
believe to be a great solution to this problem.
Let me tell you right now, though -
if you're looking for an answer that won't take any time and effort on
your part, you won't hear that from me. Such a thing doesn't
exist.
What I will show you, though,
is a path that will allow you to set up income streams that will give you
a certain amount of freedom.
It's a realistic plan that
definitely works.
CLICK
BELOW for Part II - The Answer.
http://www.TheFreeAgentPath.com/goldenrule
All the best,
Mark
Mark Joyner #1 Best-Selling
Author, "MindControlMarketing.com"
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